Particula?rities of Internet Marketing Strategy Formation

Particula?rities of Internet Marketing Strategy Formation

Автор:

As Internet technologies make significant progress, enterprises thoroughly design and develop their internet marketing strategies. Direct and electronic management strategies in enterprises should closely interface. Internet advantages should prompt a comprehensive evaluation of e-commerce opportunities. One of the biggest advantages of the Internet is a geographical factor. Internet can help to spread information about the goods or services for sale, to find potential business partners, to reduce costs associated with product advertising. Advertising in direct mass media is quite expensive and is no longer as effective as it was before.

The Diffusion of Free Products

The Diffusion of Free Products

Автор:

Offering free products (freeware, freemium) became a common marketing strategy and one of the more intriguing phenomena of the digital economy. This book examines freeware’s growth dynamics. It addresses two research questions: (1) Are freeware growth patterns across countries consistent with the diffusion literature? (2) What model can describe the two stages of this strategy (free and paid) and help in understanding and predicting sales? Therefore, it comprised of two parts. Part 1, Global Diffusion of Freeware, suggests that unlike that of classic products, between-country variation will be very small initially; country characteristics may not help explain these differences; and variation will increase as the product life cycle progresses. In addition, the global effect on growth is stronger than the local effect. This can be explained by the unconstrained growth of digital products. Part 2, Paid Version Growth, deals with the conversion from free to paid customers. This process is modeled as a two-stage diffusion model with two parameters: Proportion of Buyers (?) and Conversion Hazard (?). A unique data is used to validate the theoretical propositions and models.

Дискурсивные формы рекламы

Дискурсивные формы рекламы

Автор:

Настоящая монография знакомит читателя с основными формами организации рекламной коммуникации (прямой, косвенной и скрытой) и спецификой рекламных текстов: их структурой, жанровым составом, особенностями выразительной организации, — а также с типичными погрешностями организации рекламного дискурса. Выбор одной из указанных коммуникативных форм имеет принципиальное значение для организации рекламного дискурса, поскольку заданная им модель влияния на адресата (открытое воздействие или манипуляция) диктует типичные механизмы этого влияния, определяет особенности текстопорождения и текстовосприятия. Монография предназначена для филологов, журналистов, специалистов в области связей с общественностью и рекламы, а также всех интересующихся проблемами рекламной коммуникации.

Слагаемые успеха. PR-деятельность детской библиотеки

Слагаемые успеха. PR-деятельность детской библиотеки

Автор: Е. Н. Ермакова

Предлагаемое учебно-практическое пособие состоит из двух глав. В первой главе «Специфика системы связей с общественностью детской библиотеки» показан инновационный характер деятельности библиотек по связям с общественностью; рассмотрены вопросы формирования и особенностей системы связей с общественностью; представлена модель системы связей детской библиотеки с местным сообществом; проведен классификационный анализ средств PR-деятельности библиотеки, поднята проблема практического применения PR-технологий. Во второй главе «Позиционирование детских библиотек в системе связей с общественностью» рассмотрены вопросы влияния имиджевых характеристик на процесс позиционирования библиотек; предложены пути оптимизации деятельности по формированию связей с общественностью; показана роль PR-деятельности детской библиотеки при эффективном функционировании в местном сообществе на примере работы Библиотечного районного историко-культурного центра; представлена практико-ориентированная технология подготовки специалиста по связям с общественностью в детской библиотеке.

5 Laws Of Marketing: That Every Business Should Live By

5 Laws Of Marketing: That Every Business Should Live By

Автор:

5 Laws Of Marketing is the little book that packs a huge marketing punch. Learn how to quickly improve your marketing and advertising and make more money starting today! If you are tired of reading books with page after page of filler and fluff and just want one that covers everything that is important, your search is over. 5 Laws of Marketing is designed to be a quick read without leaving out anything important. This way you can start working on your business again instead of wasting time with hundreds of pages of information you don’t need. The marketing concepts covered in this book can be applied to any type of business, from one just starting to one that has been in business for 100 years. Likewise, whether your business is doing less than $100,000 in annual sales or over a Billion, you can find tactics to help you start improving your bottom line today.

Color as a Method of Influence on Consumers

Color as a Method of Influence on Consumers

Автор:

The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives forwarded by Kandinsky, Scriabin and Elkin who tried to correlate color to music. The research explores whether color music theory developed by psychotherapist Dr. Elkin has an effect in advertising. The study has revealed that the color-music correspondence theory proposed by Dr. Elkin can be modified due to variables in cultural perception and can find application to advertiisng field.

Inflation and the Personal Income Tax: An International Perspective

Inflation and the Personal Income Tax: An International Perspective

Автор:

Inflation distorts income taxes in many ways, but primarily by redistributing the tax burden among taxpayers. This study analyses in detail the effects of inflation on income tax systems in many countries. It examines some of the more important distortions of income tax systems caused by inflation and discusses possible corrective measures, ranging from automatic adjustments (indexation) to ad hoc responses.